Summaries and Salaries
Photos by Kevin Kennedy

Marketing

Descriptions and median base salaries from ASAE research

Chief Marketing Officer

Provides overall strategic and operational leadership for marketing and communications efforts targeted to various audiences, including members, nonmembers, the industry, and the public. Ensures accurate, consistent message in organization’s marketing initiatives. May also serve as part of the executive team or have organizational responsibilities in other areas.
Median base salary: $137,233

Marketing Director

Has overall management responsibility for marketing activities that support membership, products, and programs. Oversees the development and distribution of all print and electronic collateral. Manages tracking systems to measure and evaluate effectiveness of marketing efforts. At larger organizations, may report to a Chief Marketing Officer.
Median base salary: $91,080

Marketing Project Manager

Develops and implements marketing plans and activities for specific projects and programs of the association. May work closely with program managers. Has critical project management and budgetary responsibilities. May work closely with key volunteers.
Median base salary: $68,000

Marketing Coordinator/Assistant

Coordinates and executes specific tasks associated with the implementation of marketing plans and activities. Typical tasks may include copyediting, copywriting, working with program teams to finalize copy, graphic designs, and website content.
Median base salary: $47,500

Community/Social Media Manager

Directs and implements the organization's online community strategy in social channels, managing engagement and activity within its audience and fostering relationships. This role may coordinate with the internal editorial, communications, and marketing teams to support their respective missions, ensuring consistency in voice and cultivating a strong community online.
Median base salary: $61,683

Source: ASAE, Association Compensation & Benefits Study